We recently completed the new packaging for Handpicked Wines. These are a few snaps of the first three ‘Selections’ labels bottled.
Handpicked Wines, owned by Two Eights Australia, is a global wine company. The company produces their wines from all the premium growing regions of the world.
Generally wines are bottled in the country where they are produced. Because of this, we work with printers from each of these countries to print the Handpicked labels, making sure paper stock, inks and foils are consistent within each range.
As the Handpicked cartons are printed in China only, consistency is easier to control, but communicating the desired finish isn’t as easy. The Handpicked ‘Selections’ cartons contain a floral illustration on a black base or background, and this graphic is over-printed on a brown board. This over-print gives the cartons a more organic feel as well as its warmer blacks by allowing the brown board to show through, but can dull the brightly coloured floral illustration. Therefore we have to work quite closely with the printer to achieve the intended result.
