The first generation of the brand was launched in 2006. We have recently been brought back to review and update the development carried out by the client over the last 4 years. The result is this revised identity and packaging. The ‘Classics’ range shown is Two Eights entry level label with the ’88′ symbol appearing either in an embossed red, bronze or gold, coupled with a chocolate brown Word-mark.

We are currently rolling out the upper level tier wines, ranging from $20 to $400 and beyond. These will adorned with more expressive typography, use of high grade uncoated stock and the emblem appearing in bronze. The results will be posted up here as soon.

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